Tugas Kelompok Bahasa Inggris bisnis 2
BAHASA INGGRIS BISNIS 2
SOFTSKILL
Agustinus Tri Hartono 10212411
Dwi Lillah Dhamayanti 12212290
Eggy Febrian 12212382
Rachmat Sunarya 15212835
Siti Hindun 17212056
Sandy Dwi Putra 1A213715
Haris Andrianto 13212320
Bambang Sudoro 11212363
Andry Sugianto 10212854
Universitas Gunadarma
Fakultas Ekonomi
Jurusan S1 Manajemen
PART I
PRELIMINARY
1.1 Background
Industrial development in producing slippers sandals and slippers imitation leather at the present time is quite fast, because people in the world need slippers. Be it to protect themselves from dust, dirt as well as personal prestige. This will lead to competition among companies sandals. This is evidenced by the increasing number of departments strore in Jakarta and other areas in Indonesia. And they both want to give the best. And each has advantages in its products.
With the state of the market increasingly overrun by an assortment of products, it can cause the effect to consumers, especially in carrying out the purchase. That is their tendency to be more careful in choosing a product. The foregoing will encourage employers to be able to further improve the quality of its products.
In reality that is so, it can be said that the company can survive is a company that managed to find a buyer. And to get the buyer, it is necessary for the company in a very effective marketing strategy. So if the marketing strategy can be implemented either by the company, the addition will further accelerate the refund or the capital that has been issued by the company, and the benefits to be obtained, will give great hope also to hold the increase in efforts to promote the company, or at least can cope with competition. So it is obvious that the implementation of the marketing strategy is very important in a company’s overall marketing.
On the basis of these reasons, the authors are interested in performing scientific writing under the title “MARKETING STRATEGY PT. ARIZONA IN BUSINESS SALES INCREASE SANDALS “.
1.2 Problem Formulation
In this paper, the authors wanted to give the subject matter to be discussed is about how the implementation of marketing strategies used by PT. Arizona in an effort to increase sales of products slippers.
1.3 Limitations
In this case, the author will give a boundary problem only on the implementation of marketing strategies used by PT. Arizona in an effort to increase sales of products slippers. There is no data presented that data of turnover PT. Arizona in 1998 and 2002.
1.4 Purpose
The purpose of the writer take the title above is intended as follows:
To know the implementation of marketing strategies used by PT. Arizona in an effort to increase sales of products slippers.
To determine the level of sales achieved PT. Arizona during 1998 to 2002.
1.5 Methodology Writing
In order to formulate scientific writing, the data obtained by the authors need or methods as follows:
Field Studies
interview
Ie by holding a question and answer directly to some employees and managers that have to do with oyek scientific writing.
Observation
Namely conducting research by direct observation of the activities of the company.
Study Library
Namely the collection of theories from books as literature relevant to scientific writing.
1.6 Systematics Writing
To facilitate the understanding of this writing, the authors decompose into several sections, among others:
CHAPTER I INTRODUCTION
In this
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